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A big thanks to Jennifer Hafer and the Cobb Business Journal for the recent coverage on Staymobile's rapid growth. We are proud to be headquartered in Cobb County. Below is a recap of the article:
Chuck Morrison knew he had a good idea for a new business back in 2009, when he and a partner began an iPhone repair shop in the back corner of a mattress shop in Columbia, S.C.
With nothing more than a sandwich board sign out in front, the business took off.
“We knew we really had something when word of mouth began to spread,” said Morrison, Staymobile’s chief marketing officer. “We were clippin’ along pretty good, but if we wanted to go, go, go, we weren’t set up that way.”
Staymobile is a mobile device service company that provides electronic repair, accessories and protection for businesses and consumers. Though sales figures aren’t available for the privately held company, Staymobile will experience more than 160 percent growth over the next 12 months.
“We are very, very, very customer-focused,” Morrison said. “We want to make sure the customer has a great experience.”
With the original business concept focused on franchising, the franchise sales cycle was slowing down expansion plans.
“I first looked at Staymobile as maybe an opportunity to be a franchise owner, but I very quickly saw the bigger opportunity,” said Staymobile CEO and Marietta resident Brian Hutto.
Believing the industry was ripe for a national player, Hutto, along with three partners, formed Kenwal Investment Group, bought Staymobile, moved its headquarters to Marietta and named Hutto the CEO.
“Opportunities abound for us,” Hutto said. “Mobile device repair is at least a $4 billion industry with positive projected annual growth. No company in the industry possesses a dominant market share, and our biggest advantage is our ability to fine tune our supply chain and offer lifetime warranties on all our services, a policy that leads the industry.”
When the acquisition of Staymobile occurred in December, there were 14 corporate and franchised-owned stores. By the end of the year, there will be approximately 60 locations, including 17 in Wal-Mart stores – opening Oct. 14 – and seven college campus locations, with another six collegiate sites by the end of the year.
“We’re transforming the device management warranty industry,” Hutto said. “With a national presence we can partner with warranty companies, and now you can walk into a Staymobile location, whether a standalone store, Wal-Mart or college bookstore, and get your device repaired within two hours. It’s better for the customer and cheaper for the warranty companies. It’s a whole new way to do warranty for devices.”
Staymobile boasts more than 250,000 repairs since its inception and about 300,000 devices under contract in k-12 settings across its markets in the Carolinas, Virginia and Georgia.Whether they’re offering free cleanings, supporting youth sports or being active in the chamber, Staymobile honors its humble roots and still respects the power of word of mouth advertising.
“Our people is what sets us apart, ” Morrison said. “This isn’t ‘A Field of Dreams,’ I love that movie, but this isn’t ‘build it and they will come.’ We go out and immerse ourselves into the community and that’s a big driver for us.
Read more: The Marietta Daily Journal